Business Essentials Academy
8 Majors. 25 Modules. Measurable Learning.
Explore learning paths organized by major. Each major includes Core Concepts, Excel, SQL & Data, and Case/Project modules with pre/post quizzes to measure your improvement.
Overall Progress0/25 complete
Finance
10 modules across 4 categories
Core Concepts
41
Budgeting & Personal Finance
Master the fundamentals of managing your money, from tracking expenses to building an emergency fund.
5 min read3 quiz Qs1 activity
2
Compound Interest & Investing
Understand how your money grows over time and the basics of building wealth through investing.
5 min read3 quiz Qs1 activity
3
Financial Statements 101
Learn to read the three core financial statements that every business produces.
5 min read3 quiz Qs1 activity
4
Risk & Return
Explore the fundamental tradeoff between risk and reward that drives all financial decisions.
5 min read3 quiz Qs1 activity
Excel
31
Excel Basics: Formulas & References
Master cell references, basic formulas (SUM, AVERAGE, COUNT), and formatting fundamentals.
8 min read4 quiz QsPre + Post1 activity
2
Functions: IF, SUMIF, XLOOKUP
Learn conditional logic and lookup functions that power business analysis.
10 min read4 quiz QsPre + Post1 activity
3
Financial Modeling Basics
Build assumptions-driven models with scenario analysis and sensitivity tables.
12 min read4 quiz QsPre + Post1 activity
SQL & Data
21
Databases & SELECT Basics
Understand relational databases and write your first SQL queries.
8 min read4 quiz QsPre + Post1 activity
2
GROUP BY & Aggregate Functions
Summarize data using GROUP BY with COUNT, SUM, AVG, MIN, MAX.
8 min read4 quiz QsPre + Post1 activity
Case / Project
11
Funnel & Conversion Analysis
Apply SQL to real business analytics: funnels, conversion rates, and cohort analysis.
10 min read4 quiz QsPre + Post1 activity
Accounting
8 modules across 4 categories
Core Concepts
21
Financial Statements 101
Learn to read the three core financial statements that every business produces.
5 min read3 quiz Qs1 activity
2
Budgeting & Personal Finance
Master the fundamentals of managing your money, from tracking expenses to building an emergency fund.
5 min read3 quiz Qs1 activity
Excel
31
Excel Basics: Formulas & References
Master cell references, basic formulas (SUM, AVERAGE, COUNT), and formatting fundamentals.
8 min read4 quiz QsPre + Post1 activity
2
Functions: IF, SUMIF, XLOOKUP
Learn conditional logic and lookup functions that power business analysis.
10 min read4 quiz QsPre + Post1 activity
3
Pivot Tables & Charts
Transform raw data into visual insights using pivot tables and charts.
8 min read4 quiz QsPre + Post1 activity
SQL & Data
21
Databases & SELECT Basics
Understand relational databases and write your first SQL queries.
8 min read4 quiz QsPre + Post1 activity
2
GROUP BY & Aggregate Functions
Summarize data using GROUP BY with COUNT, SUM, AVG, MIN, MAX.
8 min read4 quiz QsPre + Post1 activity
Case / Project
11
Financial Modeling Basics
Build assumptions-driven models with scenario analysis and sensitivity tables.
12 min read4 quiz QsPre + Post1 activity
Economics
9 modules across 4 categories
Core Concepts
31
Compound Interest & Investing
Understand how your money grows over time and the basics of building wealth through investing.
5 min read3 quiz Qs1 activity
2
Risk & Return
Explore the fundamental tradeoff between risk and reward that drives all financial decisions.
5 min read3 quiz Qs1 activity
3
Budgeting & Personal Finance
Master the fundamentals of managing your money, from tracking expenses to building an emergency fund.
5 min read3 quiz Qs1 activity
Excel
21
Excel Basics: Formulas & References
Master cell references, basic formulas (SUM, AVERAGE, COUNT), and formatting fundamentals.
8 min read4 quiz QsPre + Post1 activity
2
Pivot Tables & Charts
Transform raw data into visual insights using pivot tables and charts.
8 min read4 quiz QsPre + Post1 activity
SQL & Data
31
Databases & SELECT Basics
Understand relational databases and write your first SQL queries.
8 min read4 quiz QsPre + Post1 activity
2
GROUP BY & Aggregate Functions
Summarize data using GROUP BY with COUNT, SUM, AVG, MIN, MAX.
8 min read4 quiz QsPre + Post1 activity
3
JOINs: Combining Tables
Connect related tables using INNER JOIN, LEFT JOIN, and more.
10 min read4 quiz QsPre + Post1 activity
Case / Project
11
Funnel & Conversion Analysis
Apply SQL to real business analytics: funnels, conversion rates, and cohort analysis.
10 min read4 quiz QsPre + Post1 activity
Marketing
8 modules across 4 categories
Core Concepts
31
Marketing Fundamentals: The 4 Ps
Understand Product, Price, Place, and Promotion and how they form the backbone of every marketing strategy.
8 min read4 quiz QsPre + Post1 activity
2
Digital Marketing & Analytics
Learn how modern marketing uses data, SEO, social media, and paid ads to drive measurable growth.
10 min read4 quiz QsPre + Post1 activity
3
Consumer Behavior & Market Research
Understand why customers buy, how to segment markets, and how to conduct effective market research.
8 min read4 quiz QsPre + Post1 activity
Excel
21
Excel Basics: Formulas & References
Master cell references, basic formulas (SUM, AVERAGE, COUNT), and formatting fundamentals.
8 min read4 quiz QsPre + Post1 activity
2
Pivot Tables & Charts
Transform raw data into visual insights using pivot tables and charts.
8 min read4 quiz QsPre + Post1 activity
SQL & Data
21
Databases & SELECT Basics
Understand relational databases and write your first SQL queries.
8 min read4 quiz QsPre + Post1 activity
2
Funnel & Conversion Analysis
Apply SQL to real business analytics: funnels, conversion rates, and cohort analysis.
10 min read4 quiz QsPre + Post1 activity
Case / Project
11
Project Management Essentials
Learn project management frameworks, tools, and techniques used across every business major.
10 min read4 quiz QsPre + Post1 activity
Data Analytics
9 modules across 4 categories
Core Concepts
11
Database Design & Business Applications
Understand relational database design principles and how businesses use databases to power operations.
10 min read4 quiz QsPre + Post1 activity
Excel
31
Excel Basics: Formulas & References
Master cell references, basic formulas (SUM, AVERAGE, COUNT), and formatting fundamentals.
8 min read4 quiz QsPre + Post1 activity
2
Functions: IF, SUMIF, XLOOKUP
Learn conditional logic and lookup functions that power business analysis.
10 min read4 quiz QsPre + Post1 activity
3
Pivot Tables & Charts
Transform raw data into visual insights using pivot tables and charts.
8 min read4 quiz QsPre + Post1 activity
SQL & Data
41
Databases & SELECT Basics
Understand relational databases and write your first SQL queries.
8 min read4 quiz QsPre + Post1 activity
2
GROUP BY & Aggregate Functions
Summarize data using GROUP BY with COUNT, SUM, AVG, MIN, MAX.
8 min read4 quiz QsPre + Post1 activity
3
JOINs: Combining Tables
Connect related tables using INNER JOIN, LEFT JOIN, and more.
10 min read4 quiz QsPre + Post1 activity
4
Funnel & Conversion Analysis
Apply SQL to real business analytics: funnels, conversion rates, and cohort analysis.
10 min read4 quiz QsPre + Post1 activity
Case / Project
11
Financial Modeling Basics
Build assumptions-driven models with scenario analysis and sensitivity tables.
12 min read4 quiz QsPre + Post1 activity
MIS (Management Information Systems)
8 modules across 4 categories
Core Concepts
31
Information Systems in Business
Understand how businesses use technology and information systems to drive efficiency and competitive advantage.
8 min read4 quiz QsPre + Post1 activity
2
Cybersecurity & Data Privacy
Learn the fundamentals of protecting business data, managing risk, and complying with privacy regulations.
8 min read4 quiz QsPre + Post1 activity
3
Database Design & Business Applications
Understand relational database design principles and how businesses use databases to power operations.
10 min read4 quiz QsPre + Post1 activity
Excel
21
Excel Basics: Formulas & References
Master cell references, basic formulas (SUM, AVERAGE, COUNT), and formatting fundamentals.
8 min read4 quiz QsPre + Post1 activity
2
Functions: IF, SUMIF, XLOOKUP
Learn conditional logic and lookup functions that power business analysis.
10 min read4 quiz QsPre + Post1 activity
SQL & Data
21
Databases & SELECT Basics
Understand relational databases and write your first SQL queries.
8 min read4 quiz QsPre + Post1 activity
2
JOINs: Combining Tables
Connect related tables using INNER JOIN, LEFT JOIN, and more.
10 min read4 quiz QsPre + Post1 activity
Case / Project
11
Project Management Essentials
Learn project management frameworks, tools, and techniques used across every business major.
10 min read4 quiz QsPre + Post1 activity
Supply Chain Management
7 modules across 4 categories
Core Concepts
21
Operations Management Fundamentals
Learn how businesses optimize processes, manage resources, and deliver products/services efficiently.
8 min read4 quiz QsPre + Post1 activity
2
Supply Chain & Logistics
Understand how products move from raw materials to the end consumer across global supply networks.
10 min read4 quiz QsPre + Post1 activity
Excel
21
Excel Basics: Formulas & References
Master cell references, basic formulas (SUM, AVERAGE, COUNT), and formatting fundamentals.
8 min read4 quiz QsPre + Post1 activity
2
Pivot Tables & Charts
Transform raw data into visual insights using pivot tables and charts.
8 min read4 quiz QsPre + Post1 activity
SQL & Data
21
Databases & SELECT Basics
Understand relational databases and write your first SQL queries.
8 min read4 quiz QsPre + Post1 activity
2
GROUP BY & Aggregate Functions
Summarize data using GROUP BY with COUNT, SUM, AVG, MIN, MAX.
8 min read4 quiz QsPre + Post1 activity
Case / Project
11
Project Management Essentials
Learn project management frameworks, tools, and techniques used across every business major.
10 min read4 quiz QsPre + Post1 activity
Business Management
6 modules across 4 categories
Core Concepts
21
Operations Management Fundamentals
Learn how businesses optimize processes, manage resources, and deliver products/services efficiently.
8 min read4 quiz QsPre + Post1 activity
2
Marketing Fundamentals: The 4 Ps
Understand Product, Price, Place, and Promotion and how they form the backbone of every marketing strategy.
8 min read4 quiz QsPre + Post1 activity
Excel
21
Excel Basics: Formulas & References
Master cell references, basic formulas (SUM, AVERAGE, COUNT), and formatting fundamentals.
8 min read4 quiz QsPre + Post1 activity
2
Pivot Tables & Charts
Transform raw data into visual insights using pivot tables and charts.
8 min read4 quiz QsPre + Post1 activity
SQL & Data
11
Databases & SELECT Basics
Understand relational databases and write your first SQL queries.
8 min read4 quiz QsPre + Post1 activity
Case / Project
11
Project Management Essentials
Learn project management frameworks, tools, and techniques used across every business major.
10 min read4 quiz QsPre + Post1 activity